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Video-dating services enjoyed popularity in the ‘80s, when suitors would record personal profiles on VHS tapes to be sorted and distributed to potential matches by dating services.
Clips of these cringe-worthy videos exist online today, where subjects speak directly into a camera about who they are and what they’re looking for.
When Jawed Karim co-founded You Tube, it wasn’t meant to be a space for internet personalities and funny cat videos. The slogan: “Tune in, Hook up.” These days, You Tube is only interested in the former.
As dating services have moved on to smartphones, many developers have tried methods for incorporating video: speed dating, recorded clips, direct video chatting.
“I’ll admit it: video is scary,” says Behzad Behrouzi, who oversees product operations at Lively, a video-based dating app.
Even if a business has the funds and capability to add videos to its service, there’s the concern of bad behavior, if not outright harassment by users. Social accounts like Bye Felipe have cataloged hundreds of users (primarily men) sending crude or threatening messages online and through dating apps.
If an unwanted dick pic is gross, imagine the nightmare possibilities of video.
These dating companies have yet to find a silver bullet for video moderation, and so the responsibility often falls onto users.
Popular dating apps are managing just fine with ads, in-app purchase models, and subscription-based services.
Implementing video requires time and money for development, QAing, and teaching users how to understand it.
The film is a cautionary tale of a man developing a relationship with a woman online who’s not who she says she is.